The first news was a countdown: the announcement of a new Music Session by the successful producer Bizarrap, King Midas of urban music in recent seasons, together with Shakira.

On Monday, January 9, there was a simultaneous air promotion in Mar del Plata and in Miami. On the Atlantic coast, for example, a small plane flew over some beaches in Mar del Plata for several hours with a banner that read: “A wolf like me is not here for guys like you. 11.01.23″,

Immediately, both those who saw the poster in situ and those who discovered it through photos on social media began to decode the message: it would be the title or a verse of the new song, a direct dart for her ex, Gerard Piqué , father of her two children, along with the date the song would be released.

The second novelty was the song itself, which was released at 21:00 on digital music platforms and simultaneously on YouTube. The title was right Music Sessions BZRP #53 and between the lines were the following lines: “A wolf like me ain’t for boys like you / I was too old for you / That’s why you’re with a girl just like you, oh-oh, oh-oh.”

In other passages he said: “I will never come back to you, not even if you cry to me, or beg me / I understand that it’s not my fault if they criticize you / I just make music, I’m sorry that you sketches“.

Thus, the Colombian star has managed to insert in the letter of that last word the surname of her ex (although without an accent, let’s say it all) and the name of her ex’s girlfriend (Clara). All of this with the Bizarrap seal: her catchy, danceable beat and her usual layers of sound, plus Shakira’s processed voice, in her own style.

Another unusual detail that has been circulating through the networks is that Piqué’s favorite number and the back of his shirt is 3… and the song lasts 3:33 minutes. Also, when Shakira says, “I’m worth two out of 22,” she says it right at 2:22.

immediate success

Just 37 minutes after being edited, and on YouTube alone, the song had 2,800,000 views. And of course, what threatened to be a viral hit was confirmed just hours later.

With 19 hours on the video platform, The Shakira and Bizarrap theme has already reached 39 million views4.4 million likes and 271,997 comments.

And while the numbers aren’t quite on Spotify yet, buzz indicates it would be among Bizarrap’s most streamed songs very soon. The music producer arrives from the close of 2022 as the most listened to Argentine in the world, according to official data from Spotify.

Also, of course, the song was widely commented on other networks, from Twitter to Instagram, via Tik Tok, places where memes proliferated both for Piqué (to a greater extent) and for Shakira.

Bizarrap, just as he did last year with his Session with the Spanish Quevedo, repeated himself: he has an unstoppable punch.

Empowerment and sorority

Dozens of celebrities, from Antonela Roccuzzo to Nicolás Tagliafico or Alejandro Sanz, have left their comments on the net. And soon Argentine artists such as Karina La Princesita, Jimena Barón, Lali Espósito and Emilia Mernes joined.

Some just put an emoji (Antonella Roccuzzo gave her five little fire emoticons that have been interpreted by Shakira fans as a gesture of sisterhood) or a short phrase (Lali Esposito He said “What a fireoooooo @shakira @bizarrap” and Emilia Mernes exclaimed “By God, Shakiraaaaaaaaaaa reigns!”) in the comments, but others were more specific.

Jimena BaroneFor example, he wrote: “I love you Shakira cobra mode confessing that it was really not monotony.” Then she added: “Women don’t cry anymore, women charge”. And he concluded, speaking of himself as well as Shakira: “Imagine having to keep quiet because you are a woman instead of releasing a song (or a couple) like any chabón, and losing the opportunity to bank a good life for your son alone and show him that at home, with poop they make you a superhero”.

At the same time, Karina She posted, “You make string out of horns. You had to use them for something, didn’t you?”

The controversial sentence of Fede Bal

Alone, against the tide, the son of Carmen Barbieri and Santiago Bal was against revealing the problems of the famous couple: “Can anyone think of their children? If the parents don’t do it, let them do it! Someone! Those two boys I have to go at school, dealing with bullying. Psychologists 4 ever. However, I love everything Biza does, but SOMEONE CAN THINK ABOUT THE KIDS”.

Immediately, hundreds of women criticized him and him He had no better idea than to try to clarify his words: “Everyone is throwing sticks at me here because of my shaki-themed comment. Listen to something SALAMES. When I said that Piqué is right and she is wrong? Both are wrong! But she does it super mega massive and without thinking their children.”

Shakira, expert in public catharsis

songwriter finally Shakira has proven throughout her career that she is unafraid of public exposure of her love problems. This is in fact the third song that Shakira dedicates to Piqué after their painful separation. The first was Monotony and the second Congratulations.

Before, when he parted from Antonio DeLa Ruaeven wrote a couple of songs for her, like Fortune Y I warn you, I announce youwhich compensated for the love he composed at the beginning of the relationship: January day Y what else. We see that the autobiographical vein comes naturally to Shakira when writing her songs.

mfb