Instagram introduced a new feature at the end of March that points to a new goal for the platform: to make publications more profitable. After this, any user can tag specific products in their postswhether they are influencers with a verified profile or not.

“We now give everyone access to inspire their loved ones by enabling product tagging in posts. From supporting the brands you love to helping your friends and families who discover new products they might like, it’s now easier to share products on Instagram, ”a spokesman for the social network said on Monday.

However, Argentines who use photos, videos and ephemeral app content will have to wait a little longer. So far, this function is limited to Americans only; although it is not ruled out that it will soon extend to other markets.

How product labeling works

Starting this Tuesday, users will have the possibility to tag those products that are available on Instagram Shopping, the addition that takes over the timeless area of ​​the notifications section.

Additionally, owners will receive notifications whenever a user tags their products in posts. Of course, they will have the freedom to review all brand name tagged photos with just one button on their profile, and they can control them from their settings.

How to label products

To start making money with these new tags, keep in mind that only the products the user mentions in the photos can be tagged, although you will obviously not receive payment for it.

For this you need to follow a simple procedure:

• Create a new post on your Instagram account.
• Enter the Tag people section.
• Use the search engine to enter the brand name and press when it appears.
• When done, you should see two options below: People and Products.
• Tap Products.
• Select the product in the photo and tag the brand.
• When you’re ready, just tap Share to post your photo with the brand tag.

So far, Instagram hasn’t clarified the economic return of product labeling, beyond gaining exposure and new audiences that can translate into followers. However, that may change when you finally launch your affiliate program. With it, creators get a share of product sales earned through a shared link.

Instagram is preparing for Earth Day

Meta Platforms Inc., the social networking company that owns the social network, is preparing for celebrations this Friday the 22nd for Earth Day. For this, expand its range of fundraising tools and making them more accessible to 1.5 million nonprofits on their Facebook and Instagram platforms, including those resistant to climate change.

Starting Tuesday, Instagram users will be able to add donation buttons on your Reels to use those short videos as a way to raise funds. As you do with donations via Facebook and other Instagram content, Meta will collect donations and pass them on to NGOs free of chargebecause the social network itself will pay the processing fees.

donated more than 6,000 million dollars through Facebook and Instagram since social media fundraising began, said Emily Dalton Smith, Meta’s vice president for product management and social impact. Donations rose by $ 1 billion in the nine months of 2021, when 100 million creators and donors participated in fundraising on social media.

Most donations come from small donors. In 2021, most Instagram donations will be under $ 20.

Expanding fundraising to new platforms has provided some amazing results. On Instagram, the environmental NGO with the biggest increase is not the most well -known of the people. It was The Ocean Cleanup, an NGO founded in 2013 by Dutch Boyan Slat, who was 18 years old, to remove plastics in the ocean.

Dalton Smith said that the success of The Cleaning of the Ocean This is because he is “first on Instagram” by creating his communities on the platform. Stunning photos and graphics, along with weekly reports on his mission and his collaboration with rock band Coldplay, have helped him accumulate nearly 700,000 followers. .

Rue Mapp, founder and CEO of Outer Afro, an Oakland-based organization that connects black people with nature, said his group would not have seen its growth without Facebook and Instagram connecting it with donors and volunteers. For this, they develop a strategy that allows use Reels to raise funds for the initiative to teach more blacks to swim.