WhatsApp works on newsletters within the application

WhatsApp plans to give prominence to another communication format, beyond chats and video calls. The messaging platform would be in full development of a function that allows subscription to newsletters to its more than 2.1 billion of users all over the world and without the need to exit the application.

According to the specialized messenger website, WaBetaInfo, which usually reveals new features before its release, in the source code of the latest version for developers (beta) a function to subscribe to this class of articles is hidden; although it is not yet available even for Beta users of the app.

Once this new feature reaches the stable version of the messaging service, users will have the ability to create newsletters to share information with those who subscribe directly within WhatsApp.

Indeed, according to the leak, it will be possible perform user searches within the app through the codenames or pseudonyms they choose and, in this way, they find different types of content and subscribe to it.

Apparently, these newsletters They will be located in the “States” tab. of WhatsApp, in their own category, and will appear in chronological order as they are published by their creators.

For now, it is unclear whether this type of content will have commercials nor any kind of monetization for creators. However, that may change once it’s finally incorporated into WhatsApp.

In this way, WhatsApp continues to develop more functions that complement it beyond a simple instant messaging application, such as its Chinese counterpart WeChat, which, among others, has messaging, social networks and even mobile payments.

What are newsletters: the next target of WhatsApp

The messaging service, owned by Meta, has focused on this type of content which has been growing in popularity for the past couple of years.

The newsletter is a type of email that is sent regularly to a group of subscribers interested in receiving news and updates or promotions of a company, organization or individual. In general, they are used as a marketing tool. They can also contain informative articles, tips, recommendations and exclusive content that may be useful to the recipients.

Even the newsletters can be sent with different frequency for subscribers, be it weekly, biweekly or monthly.

In some cases, e.gcan be customized based on the recipient’s interests or behavior, which increases the effectiveness of the message.

While this type of news sharing format is booming on the Internet, at the same time it doesn’t seem to be growing enough in the social networking orbit either. Indeed, one of the last failed attempts It had Twitter as the protagonist.

In 2021, the blue bird social network launched its own newsletter platform, called Revue, which worked integrated into the platform. But in January of this yearunder the control of Elon Muskthey decided to close it due to low number of users.