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How will “Tako”, the artificial intelligence developed by TikTok to compete with ChatGPT

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Not to fall behind in the race, TikTok is jumping on the AI ​​trend and just introduced their own chatbot called ‘Tako’. Like his he competitors, he is able to answer questions and hold conversations with users.

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“Tako could completely transform the way users navigate TikTok. By interacting directly with each user, you can recommend the most relevant content to watch or creators to follow, based on videos watched and questions asked.

The assistant it is being tested in some countries to optimize your results. The chatbot will be present in the TikTok app, via a link located on the right of the UI.

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“Tako, TikTok’s experimental AI chatbot, has the potential to revolutionize user experiences on the platform. By offering personalized recommendations, facilitating direct dialogue and guiding users through the vast landscape of TikTok.

Instead, it was confirmed that the chatbot will not be available in accounts belonging to underage users and that TikTok will be able to review conversations of users with the bot to improve the experience.

“We are in the early stages of exploring chatbot tools with a limited trial of Tako with select users in the Philippines. It’s an AI-powered tool to help with search and discovery on TikTok,” his communications team tweeted.

The software will show the hottest trends of the moment, share tips and tricks to improve videos, and be willing to tell jokes or funny stories.

Separately, TikTok is testing a feature that will allow users to create in-app avatars using generative AI.

With the introduction of Tako, TikTok seeks to provide a fun and useful tool for them to discover and enjoy the platform even more.

an external model

Tako's engine belongs to an unknown company.  AP Photo

Tako’s engine belongs to an unknown company. AP Photo

Another surprising fact is that it is not based on any proprietary technology, but on an undisclosed third-party vendor. This means that although TikTok has customized the underlying template, it is not owned by TikTok. It’s also unclear how this will affect upgradability.

Despite having an in-house AI team, any information users enter into Tako is collected and shared with anonymous “third-party service providers” to provide you with answers to your questions, per the feature’s privacy terms.

TikTok follows tech peers like Snap Inc., Microsoft Corp., and Google in developing chatbots and other generative AI tools, the most popular technology on the internet in recent years.

TikTok, owned by Chinese company ByteDance Ltd., is making the switch to AI at a controversial time. Authorities in the US and Europe are trying to crack down on the app, fearing the Chinese government could use the data.

Regarding privacy, Tako will allow “TikTok to obtain increasingly accurate data to deliver personalized and highly targeted content to individual users”.

Source: Clarin

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