Meta Facebook Store: this is the inside of the first physical store opened by Mark Zuckerberg

This week it opened its doors Meta Facebook Store, which represents its first commercial space giant of social networks. It works on the same company campus, at Burlingame, Calif.. They consider it “their first physical retail space” as a variant of the Apple model, even under the supervision of Mark Zuckerberg.

In this space, Meta, Facebook’s main company, doesn’t just want to sell its virtual reality headsets, video chat devices and mirrors. The company is going one step further and wants people to access its new ones products in a physical store.

The luxurious area in Meta has an area of ​​450 square meters and so far, only there will be three products to be displayed: Meta Portal Go, Oculus Quest 2 and Ray-Ban Stories. The first two can be purchased at the establishment and through its website, while glasses need to be purchased on the Ray-Ban page.

The main purpose of the store, they point out, is not the commercialization of the hardware, but to show the real possibilities of these products and show to consumers the possibilities that open up in the metaverse in the future, when it is fully developed.

At some particular time, there will be interactive demonstrations of certain products and it is possible to experience firsthand this technology that introduces the intangible universe. This way, the entrepreneur seeks to have more visibility into articles that can only be found on the web.

“When people experience technology, they’ll appreciate it more. If we do our job well, people should leave and tell their friends: ‘You need to go to the Meta Store,'” Martin Gilliard explains, head of the Meta Store, in a statement.

Facebook tried to showcase its VR headsets on small islands at Best Buy. In 2017, it abruptly shut down hundreds of demo channels for its Oculus Rift VR, citing “seasonal changes.” Since then, Facebook has caused more excitement for the metaverse by changing its name to Meta.

How is the metaverse project?

The development of this virtual platform is progressing at a slower pace than Zuckerberg intended, due to the deterioration of the company’s results over the past six months and the unfavorable economic context it is experiencing. .

To this were added Apple’s privacy changes and the reputation crisis that survived from Facebook Files, which made Meta temporarily freeze the acquisition it desperately needed for metaverse generation.

However, in terms of hardware, it plans to launch at least four new models of virtual reality (VR) headsets before 2024. One of the most ambitious is Project Cambria, announced at Facebook Connect 2021, the conference if where Zuckerberg announced that the company had been renamed Meta.

This is a new high-end VR headset that Meta may launch this year. It will run on its own embedded processor like the Quest series and will use Meta’s proprietary VR operating system, which is Android-based.

SL