Companies that advertise their products through YouTube will now be able to limit the frequency with which their ad is shown to Internet users.
The tool, called Display & Video 360, was originally launched in February for smart TV apps on online streaming services. According to information obtained by The Verge (New window)however, it is also possible for companies to use the tool for their ads for mobile and desktop applications.
The new Display & Video 360 option allows businesses to set a weekly target that determines how many times a person will see the ad.
In a press release, YouTube explained that this approach will allow advertisers to optimize the success and profitability of their ads while improving the customer experience.
The decision on whether or not to use this tool is up to the companies, however, and the public has no control over the number of times an ad is shown to them in a week.
Source: Radio-Canada
