After announcing subscription increases from the password sharing charge, Netflix continues to add changes to its business model. In this context, the streaming platform has admitted that the next step will be a cheaper subscription but that will further limit the experience of its 4.5 million Argentine users.

As announced days ago, Netflix has reached an agreement with Microsoft to offer a new one subscription plan with ads using the technology of the Redmond company, which will arrive at some point in the coming months.

During a call with investors, Ted Sarandosthe company’s current co-CEO and content director confirmed the plan with announcements it will not include all content which is present in the plans Basic, Standard and Premium.

According to Sarandos, all those people who intend to subscribe to the new low-cost Netflix plan with advertisements can expect to be able to enjoy all the original Netflix content and most of the series and movies available on the platform today.

However, part of the library of content licensed by other studios and distribution companies may be excluded from the catalog of this plan.

“Today, the vast majority of what people watch on Netflix, we can enter the ad-supported plan. There are some things we don’t do and are discussing with studios, but if we were to launch today, Plan members with ads would have a great experience. We will be deleting some additional content, but certainly not all, but we don’t think it will be a material barrier to business. “

Be that as it may, the company is working on various studies with the aim of include your content in this plan.

On the other hand, this new business plan with ads could arrive as early as 2023, starting with “a handful of markets where ad spend is significant”.

Netflix falls into users, but grows on Wall Street

While it lost nearly a million subscribers (970,000 accounts) during the second quarter of the year, Netflix x stock prices rose at noon Tuesday on the New York Stock Exchange, based on the good results of companies in the United States.

The S&P 500 index was up 1.9% while the Dow Jones industry average added 500 units (1.6%) to 31,572 and Nasdaq technology advanced 2.3%.

Shares have fallen 20% so far this year due to fears of inflation and rising interest rates, shedding more light on how much money companies are making. If the gains hold, they could give the market a big boost. But if CEOs warn of upcoming problems, markets could fall again.

The Hasbro toy company grew 1.8% after reporting results that exceeded expectations. Oil services company Halliburton grew 1.2% based on good relationships. Netflix is ​​up 3.3% even though its relationship goes out after business hours.

SL