It is known that the super bowl is the most awaited event by American Football lovers, but also by advertising around the world, which bets on celebrities. With almost 200 million viewers In front of the television screen and the countless interactions they can generate on social networks, brands are guaranteed success. And the NFL Finals that crowned champion of the Kansas City Chiefs against the Philadelphia Eagles was no exception.
For this 2023 edition of the event, Super Bowl LVII held yesterday, Sunday 12 February, companies have chosen to generate impact and empathy also for Hollywood personalities such as Ben Affleck, Sylvester Stallone, Bradley Cooper, Steve Martin, Jack Harlow and Elton John.
In terms of numbers, the cost of an advertising space has increased significantly and companies that wanted their 30 seconds during the broadcast had to pay between 6 and 7 million dollarsaccording to the information of Variety and Forbes.
Below are some of the most important spots which delighted the public who attended the sporting event.
Ben Affleck (Dunkin’ Donuts)
With the return of the DC Universe, Ben Affleck has flooded the networks again over his connection to JLo.
During Super Bowl LVII, the iconic American actor headlined two specials, for his appearance as Batman in the Flash trailer and for his commercial with Dunkin’ Donuts, where he is seen taking an order.
Bradley Cooper and his mother (T-Mobile)
Bradley Cooper and his mother, Gloria Campano they starred in T-Mobile’s latest Super Bowl commercial.
The 48-year-old actor, nominated for an eight-time Academy Award, turns to his mother to promote the Cell phone company 5G services.
Sylvester Stallone (Paramount)
Paramount+ announced before the Super Bowl that they would use the actor Sylvester Stallone to promote the streaming service Paramount Global Paramount+, where he is the protagonist of the series Tulsa King.
The face of who could in the skin of rocky and rambo appears carved into a mountain, speaks in his classic tone, and even appears hanging in a scary scene.
Jack Harlow with Elton John (Doritos)
Doritos also joined the Super Bowl 2023 advertising campaign with the spot titled “Jack’s new angle”.
The alert shows the history of the rapper Jack Harlow, who runs out of ideas to compose his next big hit. But suddenly inspiration comes to him thanks to the triangular potatoes.
And at the end of the Doritos commercial, the iconic Elton John appears and takes the prize for beauty from Jack Harlow.
Steve Martin (Pepsi)
Steve Martin as a solitary protagonist, he was one of the characters in the two commercials that Pepsi Zero Sugar had during Super Bowl LVII.
In the second he is accompanied by Ben Stiller, both amazed “big performance or big taste?” and ask viewers to try the popular low-sugar soda.
Source: Clarin
Mary Ortiz is a seasoned journalist with a passion for world events. As a writer for News Rebeat, she brings a fresh perspective to the latest global happenings and provides in-depth coverage that offers a deeper understanding of the world around us.