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Amber Heard fires her PR team after ‘bad title’ storm

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Amber Heard fires her PR team after 'bad title' storm

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The Aquaman actress, concerned about the course the media is taking to the test. Photo: AFP

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Amber Heard is very upset about the coverage she is receiving in her court fight with Johnny Depp. suddenly moved to the new PR team before his expected testimony this week, according to the New York Post.

The Aquaman actress left public relations firm “Precision Strategies” on Thursday after being disappointed with the press she has received since her libel trial began last month.

“He doesn’t like bad titles,” said the source consulted by American media.

Heart, this Monday during a trial in Virginia.  Photo: AP

Heart, this Monday during a trial in Virginia. Photo: AP

Another source said Heard, 36, was “frustrated not telling her story effectively.”

Depp, 58, sued Heard for $ 50 million, alleging his ex-wife defamed him in a 2018 Washington Post op-ed about being a victim of domestic violence.

Heard’s lawyers argue that Depp physically and sexually abused the actress.

Depp, smiling Monday on his arrival in court.  Photo: AP

Depp, smiling Monday on his arrival in court. Photo: AP

The actress – who is expected to stand in Fairfax, Virginia on Tuesday – has now hired consulting firm “Shane Communications” to help her bring her best story to the court of public opinion.

The sudden change in public relations came after several brutal days of court filings from Depp’s witnesses and a fiery social media mess that turned against Heard.

His new PR team, led by CEO David Shane, previously worked against Depp.

The Aquaman actress hugged her lawyer on Monday in court in Virginia.  Photo: AP

The Aquaman actress hugged her lawyer on Monday in court in Virginia. Photo: AP

The firm helped highlight allegations brought by Depp’s former business managers, The Management Group, that the “Pirates of the Caribbean” star needed to hire a psychiatrist for his $ 2 million-a-month “compulsive spending” habit. moon.

However, communications experts told The Post that Heard’s new mentors have a tough fight ahead of them.

“After years of narrative development, you can’t change public opinion in three weeks that someone has sued you in a case,” said a PR insider on crisis management.

Depp doesn't seem to care this Monday at a new court hearing.  Photo: AFP

Depp doesn’t seem to care this Monday at a new court hearing. Photo: AFP

Former Pete Buttigieg campaign expert Lis Smith said: “It’s crazy to switch teams in the middle of a test like this because you don’t like titles.”

He said Heard’s former public relations firm, Precision Strategies, co-founded by former Obama adviser and deputy campaign manager Stephanie Cutter, was “one of the best crisis companies,” “But they can’t rewrite the history of what happened.”

The actress never wanted the cameras in the courtroom, but Depp’s team won the battle to broadcast live the entirety of the trial testimony, meaning no team was guilty of the information coming out of the courtroom. .

Source: Clarin

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