In addition to an important name in world politics, former Soviet leader Mikhail Gorbachev, who passed away at the age of 91 on Tuesday, 30, became the advertising face of Pizza Hut chain and luxury brand Louis Vuitton. Gorbachev was admitted to the Central Clinical Hospital in Moscow, Russia, but the cause of death was not disclosed.
In 1997, Gorbachev appeared in the Pizza Hut TV campaign. Six years after leaving the presidency, the leader of the USSR took part in an advertisement. fast food North American.
The footage shows Gorbachev walking through Red Square with a boy next to him and then entering a pizzeria franchise store. There, everyone notices the arrival of the politician and begins to discuss his political decisions.
First, one customer says “we are experiencing economic turmoil because of him” and “political instability”. To which another person at the table replied: “Thanks to him we have the opportunity” and “freedom”.
Later, a woman interrupts the discussion by saying that they have “a lot of things like Pizza Hut” thanks to Gorbachev. Everyone then celebrates by shouting the name of the former Soviet leader.
In 2007, he participated in the advertising activities of the Louis Vuitton brand. Gorbachev was photographed by the photographer in his car as he drove by the Berlin wall. annie Leibovitz. According to the group’s communications director at the time, it was the politician himself who suggested posing there.
Image: Reproduction
The idea of the campaign was to prove travel bags and reach a wider audience, including men. The photos were published in Russia from September of that year.
Brand donated to the Green Cross International organization, founded and chaired by Gorbachev, to persuade him to join. The band’s name was even featured in the campaign.
History of the leader of the USSR
Gorbachev was responsible for ending the Cold War without bloodshed. The leader was head of the USSR (Union of Soviet Socialist Republics) from 1985-1991 as general secretary of the Central Committee of the CPSU (Communist Party of the Soviet Union) and later the head of the USSR.
After the signing of the Belovezhskaya Agreements on December 25, 1991, he announced the end of his activities in office. This date marked the end of the Soviet empire, which Vladimir Putin called “the greatest geopolitical disaster of the 20th century.”
Gorbachev negotiated arms reduction agreements with the United States and partnerships with Western powers to lift the Iron Curtain that has divided Europe since WWII and to achieve German reunification.
When pro-democracy protests swept through the Soviet bloc countries of communist eastern Europe in 1989, he refrained from using force, unlike previous Kremlin leaders who sent tanks to suppress uprisings in Hungary in 1956 and Czechoslovakia in 1968.
But the protests fueled aspirations for autonomy in the 15 republics of the Soviet Union, which chaotically disintegrated over the next two years.
*Based on information from Reuters, AFP and BBC news agencies
source: Noticias
